| Product
development |
We provide leadership (direct or indirect), design and
development expertise to your project teams, helping to ensure the timely
completion and launch of your targeted products. |
| Product
rollouts |
We
help plan the rollout of new releases and new products, helping to
eliminate mistakes while maximizing the positive effects of product
introductions. |
| Product review |
We take a realistic look at your
products with an eye
towards identifying strengths and weaknesses. Information is used to enhance
product positioning and to identify areas for near-term and long-term
enhancements. |
| Product repositioning |
We identify ways to better position a product's
benefits to maximize its return to the company. |
| Competitive analysis |
We research and review your competitors and develop
an overview of their strengths and weaknesses in relation to your products and
to the market as a whole. |
| Focus
groups/feedback sessions |
We gather
customers or members of your staff together to generate feedback specific
product improvements and new products. |
| Product feasibility study |
We take a look at product plans you
have in the works and evaluate their feasibility from a market, profit and
competitive standpoint. |
| Product retirement strategies |
We help you plan for the eventual
discontinuation of products that are no longer generating a reasonable return
on investment. |
| Marketing
plan/strategy |
We
help you define and implement proven strategies to make your product a
marketplace success. |
| Branding |
We look at your product and corporate branding and make
recommendations for the positioning and long-term growth of the brand. |
| Sales message
design/ review/refinement |
We review the message that your
prospects are hearing and suggest changes to heighten its effectiveness. |
| Sales channel evaluation/development |
We look at
which avenues you are
currently using to sell your product, look at ways to maximize
existing-channel sales and, if practical, make recommendations regarding
alternative channels. |
| Web site evaluation |
Is your web site doing what it can to generate sales
or is it hindering the process? We help you to maximize its effectiveness. |
| Sales team
setup/training |
We help you to choose your sales force based on
your planned sales strategy and we work with your sales management to
develop a training curriculum for the sales staff. |
| Marketing collateral |
We work either independently and with your existing
Marcom team to develop the materials required by your sales team. |
| Customer/prospect surveys |
We identify and survey customers/prospects as
to their impressions on various product and market issues. Information is
gathered via telephone, mail or on-line. |
| Public relations |
We work with you
to put together effective campaigns that get the word out to potential
customers with the intent of driving them to your solutions. |
| Business development management |
Our task? To help you to grow your
business. We accomplish this by joining forces with your management team,
assisting in planning, strategizing and making decisions that will move the
organization to the next level. |
| Identify partnership opportunities/negotiations |
We help you to identify
other businesses with which to partner, either to strengthen your existing
market position or to leverage your strengths into new markets. |
| Strategic planning |
We help you identify where you want your business to
be in 2-4 years, then develop a plan to get you there. |
| Management team sounding board |
We provide an
unbiased avenue for your
executives to try out new ideas and to get expert opinions on current business
challenges. |
| Business plan
generation/review |
As the centerpiece of your
corporate strategy, we help to ensure that your business plan is up-to-date,
realistic and ready to show potential investors. |
| Target market identification |
We look at the market
you're targeting with your products and verify your market projections. We also point out other
markets/opportunities for your technology. |
| Product pricing review/refinement |
We look at whether your
pricing-model is properly balanced between the price-level and the market's
willingness to pay. |
